Digital Edition

HTML Interstitials

This format allows advertisers to create an engaging experience for users. By inviting users to interact directly with your brand through interactive elements, it is possible to increase the engagement and recall of your brand and messaging. HTML5 ads deliver a dwell time of 8 seconds and a click rate of 7% and an average interaction rate of 5%

Take a look at our interstitial showcase here

Push Notifications

This high-impact solution is perfect for promoting offers, competitions or helping to drive physical or digital footfall and is made up of three elements.

Firstly, the alert message is sent to the home screen of over 800,000 subscribers for maximum reach and standout. This clicks through to an interstitial that can further communicate the message, host data entry forms or coupons to promote entry or redemption.

Finally, we’ll run a content card within the top picks section of our app. This runs for one week and adds longevity to the campaign. Top picks cards are the most responsive feature within the application.

 

To discuss the advertising opportunities within our digital editions, please contact aneira.henery@metro.co.uk

@BadBrownieCo @Media360Event Guilty!!!