CRM Engagement

BRANDED EMAILS & COMPETITIONS

Take a more targeted approach and segment your email based on age, gender, location, interests, behaviours and more – all of which help deliver relevancy and engagement.

Metro’s large and responsivedatabase of almost 900,000 is made up of various interest groups we regularly send bespoke messages to including Film, Tech, Gaming, Music & Festivals, Supermarkets, Lifestyle, Travel, Sport, Fashion and more.

Include a competition to add value and drive even better performance.

A recent email for Heineken generated an open rate of 76% and over 10,000 competition entries.

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E-EDITION

The newspaper emailed straight to readers’ inboxes every morning

Not a digital edition, but an actual pdf version of the newspaper – ads included. It’s quite literally a page turner and ideal for consuming Metro on desktop computers.

The recently relaunched bespoke email provides an exclusive opportunity for advertisers to position your ad prominently before consumers click to open their E-Edition of Metro every weekday morning:

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TABLET EDITION

Every Friday, Metro sends a round-up of all the top stories and features from that week’s Tablet Edition

The email is opened by an average of 24% of its 75,000 engaged subscribers – they own a tablet, subscribe to our digital edition and have opted in to receive the weekly email.

Choose to include your brand on the weekly email via banner ads or a competition / reader offer. Our recipients on a Friday afternoon are particularly open to weekend ideas and incentives.

THE SLICE

A helping of London Life served up weekly to our readers

A helping of London Life served up weekly to our readers The Slice is Metro’s new email round up of the latest events, offers and openings in and around London. It keeps our readers in the know about the newest restaurants and bars, who to watch on social media and exclusive offers on fashion and entertainment.

It’s the perfect opportunity to put your brand message or offer in front of an attractive, highly engaged audience:

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Let us build and deliver your relevant and bespoke personal message to our CRM community for optimal results, whatever your audience, budget and campaign objective.

RT @mashplant: Very, very proud of everyone who worked on @11versus11 and won @MetroUKNews this at #DME17 pic.twitter.com/YU5Ec2xbrQ