Metro gets in the game with new football content

Metro is expanding its football content in time for the new Premier League season with the launch of a new Friday pull out section, MatchZone, to sit alongside its new football news app, 11versus11.

Appearing in Metro every Friday, MatchZone will cover a broad range of football news, including Premier League, all major leagues and competitions and headlines from across Europe.  The magazine-style pull out will also feature news and views from a community of fan sites and bloggers.

Metro’s new app, 11versus11, is an original way of presenting football fans with Premier League news in a snackable mobile format.  The app uses artificial intelligence to curate personalised editions, learning more about each individual user the more they consume content, delivering editions tailored specifically for them.

Both MatchZone and 11versus11 are being launched with Ladbrokes as the commercial partner in a deal brokered by advertising agency Blue449.

David Vokes, Sales Director at Metro, said: “A regular football pull-out on a Friday has not been done in newspapers before, and alongside the 11versus11 app we are providing advertisers with new ways to connect with Metro’s football-loving audience. We are delighted that Ladbrokes is behind both projects as headline partner.”

e will run for the duration of the domestic football season, launching ahead of the new Premier League on Friday 12th August. 11versus11 is available now from iTunes – more atwww.11versus11.com.

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