From 1 October 2016, Metro will significantly increase its national print circulation by 10%, raising its total daily figure to the largest it has ever been at 1.477million.
Most extra copies of the newspaper will be distributed in the London area, upping the number available each weekday morning to almost 900,000 in the capital. Metro will also be expanding the London edition’s existing presence on the bus network and will become available to even more commuters on selected buses in London and the South East.
Charlie Cox, CEO, Metro said:
“This move is testament to Metro’s continued success and means we will be reaching an even larger valuable commuter audience with our relevant and engaging content. We’re pleased to be able to serve the demand for our bite-size news, sport, entertainment and daily features.”
Ted Young, Editor, Metro said:
“Our loyal readers are actively picking Metro up every weekday morning and this is clearly demonstrated by the extremely low return rate we see on our London edition at only 1.25%. We know the appetite is definitely there for these extra copies.”