Our partnership with the British Summer Time festival came to a crescendo on Sunday 12th July as the event closed with an epic four hour set from soul legend Stevie Wonder. The 10-day festival in London’s Hyde Park also featured a packed line-up of huge acts including Mumford & Sons, Take That, Florence + The Machine and Carole King.
This year Metro embarked on its first partnership with the event, running big screen ads in front of 400,000 fans across six giant gigs and employing its trademark wit across 300 poster sites around the park, including on the back of toilet doors!
The brand also got involved in a modern festival essential, sponsoring the mobile phone charging tent, a free-of-charge service that echoed Metro’s free proposition.
RT @NCTJWolvColl: Have a zoom in on these pictures - @tedbyoung explaining how print has a future & young people ARE reading them, saying t…