Metro was awarded top prize in the Media Idea – Launch category for its Wear it Pink campaign at this year’s Media Week Awards which took place in the Grosvenor House Hotel on Thursday 20th October.
To raise awareness for Breast Cancer Now, Metro turned itself pink for a day. Our Sales team originally came up with the idea as a way to support the charity’s Wear It Pink fundraising day in October 2015. On the day, Metro sported a pink masthead, dedicated editorial content in the news and features sections, plus pink design theming throughout the edition as well as specially adapted creative from all the day’s advertisers.
A total of 51 advertisers came together for the cause whilst Metro also donated 10% of our net display advertising revenue from the edition to the charity.