On Friday 23rd October, Metro featured a bespoke pink masthead, dedicated editorial content in the news and features sections, plus pink design theming throughout the edition. Metro also donated 10% of its net display advertising revenue from the edition to Breast Cancer Now, as well as encouraging text donations from its 3.4 million readers.
Over 40 advertisers came on board for the special issue. Brands including Barclays, Fiat, Vodafone and Virgin Media produced bespoke ad creative, with others having added wear it pink’s badge to their ads to show their support for the initiative.
Grant Woodthorpe, Trading Director at Metro, said: “The entire Metro team is right behind this cause and we know it’s one that’s close to our readers’ hearts as well. It’s incredible to see so many brands willing to get on board and also show their support too. We showed with Rainbow Laces the impact a single, dedicated edition of Metro can make, with 91% of our readers agreeing that seeing brands working together like this makes the message so much more powerful.