Privacy and Cookies Policy

This Privacy & Cookies Policy was updated on 31st January 2017. Please take the time to review before you continue to use our products and services.

This policy applies to Metro Display Advertising, which is a business to business division of dmg media. For our consumer facing privacy policy please click here.

This Privacy & Cookie Policy applies to any information you provide to Metro Display Advertising, including through this website, communications by email and through social media, by telephone and in person. It also covers any information we receive from third parties.

By using our products and services, including browsing our websites, registering or logging in, you agree we may use your information as outlined in this Policy.

If you do not wish to have your information used in line with this Policy, you must not use our products and services and not otherwise provide us with your information.

About us

Metro Display Advertising is an advertising division of dmg media.

dmg media is an international multichannel media company which is home to some of the UK’s most popular brands, including the Daily Mail, The Mail on Sunday, MailOnline, Metro, This Is Money, Today I’m Wearing and You Beauty Box. These brands are trading styles and divisions of Associated Newspapers Ltd, which is the data controller for the purposes of EU data protection law.

Associated Newspapers Ltd is part of the Daily Mail and General Trust plc group (“DMGT”). Members of the DMGT group may, use and share, within that group, the information you provide and other information held about you for the purposes set out below. For more information about the DMGT group please see the DMGT website and the DMGT Privacy Policy.

Information we may hold about you

  • Information you’ve provided to us
  • Information about products and services you’ve ordered, enquired about or shown an interest
  • Information provided by other companies who have obtained your permission through their own privacy policies to share information about you, including from specialist data companies
  • Information about your interaction with our websites, mobile apps and other products and services, including adverts
  • Information we collect using cookies stored on your device about your use of our websites and/or selected third party websites.
  • Information we collect or remember using technologies similar to cookies, such as device identifiers on your mobile device.
  • Your IP address, which is a number that identifies a specific network device on the internet which allows your device to communicate with websites and apps.
  • Technical information from your device relating to the service you receive
  • Information relating to the location of your device.

In line with industry best practice guidelines, we have a central database were we compile and hold all the information we have about our customers. In the industry this is often known as a “single customer view”.

How we may use your information

By using our websites, apps and other products and services, you agree that we may collect, hold, use or otherwise process your information (including personal information) for the purpose of providing you with those products and services and developing our business which shall include (without limitation):

  • Verifying your identity (for example when you return to our website)
  • Personalising the content and advertisements you see on our websites and apps
  • Developing the design and style of the our products and services to make improvements
  • Understanding more about you, such as your location and demographic information
  • Informing you about the latest changes to our products and services
  • Informing you of promotional offers that you might find interesting
  • Customer services and support
  • Informing you if you have been successful in any competitions or promotions
  • Compiling customer reviews
  • Conducting market research
  • Carrying out statistical, technical and logistical analysis and strategic development
  • For accounting purposes
  • To send you periodic newsletters about your chosen services
  • To send you direct marketing. This may include communications by post, telephone or email or SMS about us and our business partners’ products and services, events and special offers
  • To provide you with personalised services, such as providing with you with recommendations on our websites, and in direct marketing, and tailored advertising. This includes where we use cookies or similar technologies in relation to the devices you use, for example to make some of the adverts you see more relevant to you
  • Communicating (and personalising such communication) with you
  • We may monitor and keep records of email communications which you send to us and other communications with you in accordance with this policy and our other business interests.
  • To provide you with location based services such as weather information based on your location and to provide advertising relevant to your location and previous locations
  • To block disruptive use and to ensure the security of our products and services
  • To ensure the integrity of votes, competitions and polls
  • To comply with laws and other circumstances permitted under the Data Protection Act 1998 and other data protection laws.

How we may use your information in specific products or services

Working with us

If you’ve contacted us via our ‘contact us’ form or if you’ve worked with us you may receive personalised newsletters and marketing. These are tailored to you based upon your registration details and other information you provide us, your browsing history on Metro Display Advertising, interactions with our emails and information we receive from our trusted partners and specialist data companies to help us understand what you might be interested in. This information may be collected using cookies and similar technologies. Please see our Cookie Policy below for more details.

Location based services

Where we provide services that utilise your device’s location, such as local weather or news, your location will be determined either from a lookup of your IP address in a “GeoIP” database which lists information provided by your ISP (usually your closest town or borough) or your precise location directly from the device (such as through GPS or Wifi on mobile devices) where you have granted permission for us to access this location information. If you have given us permission to use your location, we may use it for marketing and advertising purposes.

Tailored advertising

Presently, there is no advertising on the Metro Display Advertising website. For details on how we advertise on our other websites please click here.

We do however use website analytics that utilise advertising cookies to better help us understand the demographics and interests of users of our website. Please see our Cookie Policy below for more details.

How we may share your information

We may share information about you with suppliers that we engage to help us provide the services and/or functionality, e.g. online payment processing and suppliers of any of the goods or services that you buy. We will use reasonable endeavours to ensure these third parties process your data securely.

As discussed above, we may share your personal information with other companies within the DMGT group of companies

We may also share personal information about you to third parties, where you have given us permission or where the third party can confirm that they have your permission for us to do this.

We may also provide third parties with certain aggregate statistical data about our customers’ use of our websites and apps, which may include demographic data such as age range and/or geographic location of groups of our customers. This aggregate data does not include contact details (such as the customer’s name or postal address).

We may transfer, sell or assign any of the information described in this Policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business.

We may also share your information as required by law and as contemplated by the Data Protection Act 1998 and other data protection laws.

Safeguards and security for your information

We have measures in place to protect the security of your personal information from unauthorised access or use, such as by using encryption technology.

We comply with the Data Protection Act 1998 and related data protection laws. For more information on the Data Protection Act 1998 and your related rights please see the Information Commissioner’s Office website www.ico.gov.uk.

Your choices

Please note that our website, apps and other products and services may not work correctly (or at all) if you change your preferences. For your cookie choices, please the Cookies Policy below.

Email & SMS marketing

You can opt out of a particular marketing campaign or newsletter subscription by clicking on the ‘unsubscribe’ link in each email.

Your can opt-out of marketing text messages by replying ‘STOP’.

In accordance with industry best practice guidelines, we may retain your information for a reasonable amount of time to make sure that we do not contact you in the future.

Cookies Policy

You should be aware that when you use our websites and apps we may collect information using cookies or similar technologies.

When you visit our pages on social media or other websites, the social media site or other website may also use cookies in line with their own cookies policies.

What are cookies and how do they work?

Cookies are small files that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you. This allows websites to tailor what you see on the screen.

Do you use other technologies which are similar to cookies?

Our websites and emails often contain small invisible images known as ‘web beacons’ or ‘tracking pixels’. These are used in a way similar to cookies, to understand when a particular part of a webpage, email or app is viewed.

Our apps often use device identifiers in the same way as cookies as used on web browsers. A device identifier is a unique number on your device which allow us to remember your device.

We use these similar technologies on websites, emails and apps, for the same purposes and in much the same way as we use cookies on websites. We will use “cookies” and “websites” below as shorthand for “cookies and similar technologies” on “websites, emails and in apps”.

What do you use cookies for?

Cookies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups:

(i) Cookies that are needed to provide the service you have asked for

Some cookies are essential so you can move around the website and use its features. Without these cookies, services you’ve asked for can’t be provided. These cookies don’t gather information about you that could be used for marketing or remembering your browsing history. For example:

  • Keeping you logged in during your visit; without cookies you might have to log in on every page you go to.

(ii) Cookies used to improve your browsing experience

These cookies allow the website to remember choices you make, such as your language or region and they provide improved features. For example:

  • Remembering your preferences and settings, including marketing preferences.
  • Remembering if you’ve filled in a survey, so you’re not asked to do it again.
  • Showing you information that’s relevant to products of ours that you have or products or features that you or your business might be interested in.
  • Showing ‘related article’ links that are relevant to the page you’re looking at.
  • Linking your browsing history collected by analytics cookies to your registration details to provide you with recommended content and marketing

(iii) Cookies used to understand how people use our products and services (Analytics)

We like to keep track of what pages, links and sections of our apps are popular and which ones don’t get used so much to help us keep our sites relevant and up to date. It’s also very useful to be able to identify trends of how people navigate (find their way through) our sites and if they get ‘error messages’ from web pages.

We use cookies, which are often called ‘analytics cookies’, to gather this information. These cookies don’t store your contact details (such as your name or postal address). We may, however, combine information collected by analytics cookies with other information that you provide to us. For instance, if you have contacted us or worked with us, we may combine your contact details and other information you provide us with the browsing history from your device collected by analytics cookies. We use this information to provide you with personalised marketing communications. We may also use this combined information to improve our products and services.

We use website analytics that utilise advertising cookies to better help us understand the demographics and interests of users of our website. These advertising cookies known as “online behavioural advertising” or “OBA” are tailored to you and use information collected by first party and third party cookies.

Our websites do not respond to “Do Not Track” (DNT) browser settings. To change your cookie preferences for advertising and analytics, please see our Privacy Policy and Cookies FAQs.

Your cookie choices

Please note that our website, apps and other products and services may not work correctly (or at all) if you change your preferences.

You can opt-out of receiving cookies by changing your web browser settings. For more information on how to achieve this, please see our Privacy Policy and Cookies FAQs.

You can usually prevent the operation of web-beacons by changing your web-browser cookie settings and your ad choices, or for those in emails, by switching off images in your email client or viewing emails using only the “text” display (rather than “HTML” display”). See the “Help” section of your email client for instructions.

You can opt out of analytics on this website by changing your browser cookie settings or using browser extensions as outlined in our analytics partner’s website:

Google Analytics

To opt-out of the Google Analytics demographics and interests technologies that use online behavioural advertising cookies, when using a mobile device, you can opt-out of receiving online behavioural advertising by selecting ‘Limit Ad Tracking’ in the Settings of your Apple iPhone or iPad, or the “Opt out of interest-based ads” in the Settings on your Android device. You may also be able to reset your unique identifier used for online behavioural advertising (referred to as an “Advertising ID”) in the Settings on your Apple or Android device. See our Controlling interest based advertising and other third party cookies page for other ways to opt-out and for more information.

Contacting us and accessing your personal information

If you have any queries or comments about this Privacy & Cookies Policy please contact us at:

email img 2

If you wish to review or receive a copy of the personal information we hold about you, or further information about how we handle your information, please write to us at:

Data Protection Officer
Commercial Legal Department
Associated Newspapers Limited
Northcliffe House
2 Derry Street
London
W8 5TT
United Kingdom

Where permitted by law, we may charge a small administration fee (not exceeding the maximum permitted) in relation to fulfilling a request for access to personal information.

Changes to this Privacy & Cookies Policy

We reserve the right to make changes to our Privacy & Cookies Policy. Where changes are made, we will post the revised Policy here with an updated effective date. Your continued use of our websites, apps, or other products or services will signify your acceptance of these changes.

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