Scotland

Launched in 1999, Metro was designed to brighten up the morning commute for an urbanite audience and get them up to speed quickly with what they need and want to know. Today it does so in over 50 cities across the UK. Metro’s content is concise, relevant and engaging, presented in a visually appealing, well designed fashion. It remains a sought-after product for the latest news, sport, entertainment and daily features which focus on food, travel, fashion, technology and games, film, music and so much more.

Metro now distributes 1.5 million copies and is the UK’s largest weekday national newspaper. Metro’s success is based upon the newspaper’s ability to deliver the right product, in the right place, at the right time to the right people. It gives advertisers a valuable opportunity to reach a young, affluent and responsive urban audience.

Distribution & Readership

Distribution

120,315

Bus

Metro Bus

72%

Rail

Metro Train

20%

Office

Metro Office

3%

Readership

204,535

Male

57%

Female

43%

ABC1

57%

18 – 44

57%

Work full time

63%

Students

7%

Own home

53%

Editorially Supported Advertising Platforms

Every day of the working week Metro publishes editorially supported advertising platforms that aim to engage, educate and inform readers on the latest developments across a number of topics including travel, property, fashion, film and going out. Within each of these sections advertisers can take advantage of a number of creative opportunities including branded content, advertorials and sponsorship to name but a few.

Monday

Monday Edition

Tuesday

Tuesday Edition

Wednesday

Wednesday Edition

Thursday

Thursday Edition

Friday

Friday Edition

For more information and to advertise call 07876 001 651
or e-mail stephen.hannah@metro.co.uk

Source: ABC Jan – Dec 2017. ABC Jan 2018. NRS Oct 2016 – Sep 2017. TGI Oct 2016 – Sep 2017. Readership calculated on rpc multiple of 1.7 Profile based on national figures.

RT @newsworks_uk: A great ad from @kfc in today's #newspapers bit.ly/2F1Bjja #FCK #chickengate #adoftheday pic.twitter.com/DIXBfRIe0w