Scotland

Launched in 1999, Metro was designed to brighten up the morning commute for an urbanite audience and get them up to speed quickly with what they need and want to know. Today it does so in over 50 cities across the UK. Metro’s content is concise, relevant and engaging, presented in a visually appealing, well designed fashion. It remains a sought-out product for the latest news, sport, entertainment and daily features which focus on food, travel, fashion, technology and games, film, music and so much more.

Metro now distributes over 1.4 million copies and is the UK’s largest weekday national newspaper. Metro’s success is based upon the newspaper’s ability to deliver the right product, in the right place, at the right time to the right people. It gives advertisers a valuable opportunity to reach a young, affluent and responsive urban audience.

Distribution & Readership

Distribution

122,024

Bus

Metro Bus

74%

Rail

Metro Train

19%

Office

Metro Office

7%

Readership

207,440

Male

56%

Female

44%

ABC1

55%

18 – 44

63%

Work full time

63%

Students

10%

Own home

44%

metro-scotland-distribution-map

Editorially Supported Advertising Platforms

Every day of the working week Metro publishes editorially supported advertising platforms that aim to engage, educate and inform readers on the latest developments across a number of topics including travel, property, fashion, film and going out. Within each of these sections advertisers can take advantage of a number of creative opportunities including branded content, advertorials and sponsorship to name but a few.

Monday

Monday Edition

Tuesday

Tuesday Edition

Wednesday

Wednesday Edition

Thursday

Thursday Edition

Friday

Friday Edition

For more information and to advertise call 07876 001 651
or e-mail stephen.hannah@metro.co.uk

ABC Jan – Dec 2016. Source: NRS Oct 2015 – Sep 2016. Readership calculated on rpc multiple of 1.7 Profile based on national figures.

Latest NRS shows Metro as UK's biggest print brand with 10.5 million readers every month... newsworks.org.uk/News-and-Opini…