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Sophie Robinson

Sophie joined the Metro commercial team in 2001 as a Trader and has been with the company ever since. Her capacity for creative ideas meant that Sophie soon made the switch to the planning side and after a number of very successful years as Planning Director she currently functions as the newspaper’s first Creative Director.

She recently set up Metro Story, an internal unit that brings together planning, production, insight and design functions in an attempt to deliver winning creative solutions for clients. Metro Story also oversees trade and consumer marketing for Metro itself.

Sophie’s career in media began in Scotland where her roles included receptionist, buyer and head of sponsorship for the Advertising and Design Awards in Edinburgh and Manchester.

A proud northerner, Sophie loves nothing more than getting back to her roots and enjoying time by the sea.

Latest NRS shows Metro as UK's biggest print brand with 10.5 million readers every month... newsworks.org.uk/News-and-Opini…